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According to a CMO Survey, 40.6% of organizations utilize social media to boost their sales and have a qualitative sense. Social media marketing and promotion of your business should indicate support for quantitative punches, but only when done in an organized and deliberate manner.  You can track quantitative progress with a sound strategy and transparent…

One of the prime drivers of your company’s existence is money. Revenue generation is your goal, and payments in and out are an important part of your daily proceedings. Client payments can involve thousands of transactions per year, draining your time and causing frustration when things fail to run smoothly. In the modern world of…

With increasing competition and the ever-evolving digital landscape, businesses need a powerful platform to help them keep up. That’s where Klaviyo One comes in.  Klaviyo One is an e-commerce marketing platform that allows its users to automate email and SMS marketing catering to larger companies. With its comprehensive suite of tools, Klaviyo is the perfect…

SaaS products are becoming the new standard for business software, and the tools to make them are constantly evolving. As a product manager, you must stay on top of all the latest solutions in SaaS development. But with so many options available, it can be difficult to know where to start. Here’s a list of…

For small businesses, increasing foot traffic can be one of the most challenging tasks. While having a great product and reasonable prices are essential to obtaining customers, you can use many other strategies to draw more visitors into your shop. From engaging marketing campaigns to social media outreach, it is possible to bring more people…

Over the past several years, the global pandemic has brought about a veritable sea change in terms of how we do business. An increasing contingent of consumers has begun turning to e-commerce to fulfill their needs. Naturally, this has yielded an uptick in the number of online businesses, as budding entrepreneurs worldwide strive to ride…

Artificial intelligence (AI) has revolutionized the customer support industry with the development of chatbots. These automated programs allow businesses to scale their support efforts and provide assistance to customers around the clock. By using natural language processing (NLP), chatbots are able to recognize and respond to user inputs, making it possible for customers to speak…

Are you a small business owner struggling to take your business to the next level? Then social media is your chariot horse. 2 billion people are active on various social media platforms which ultimately makes it a great way to reach new customers and skyrocket your business. Reliance on social media by small businesses to…

If you are starting an online business, congratulations! Putting together any type of business can be a fun and exciting endeavor. Before you can go too far with your business planning, however, you need to find a way to secure funding. For ideas on how to fund your online business, check out these seven common…

So many new businesses sprout up every year, determined to make a mark on the world and their chosen industries. But, so many of those businesses end up failing, making entrepreneurship a risky roll o the dice that many aren’t willing to take.  To improve your chances of success, it’s recommended that you understand why…