Branding/Marketing

Marketing is an aspect businesses can’t do without if they aim to sell their products and services. One way to get marketing right is by connecting with the target audience. The target audience is those you expect to consume your products and seek your services. You can connect with your target audience in various ways,…

Is your internal talent stretched thin? Are your in-house teams struggling to get campaigns over the line? If so, outsourcing marketing tasks to a professional third party can attenuate some of that pressure – but only if you do it correctly. To help you make the right decision for your business, we’ve put together a…

Most businesses today have a website, but few know how to use web insights to make better decisions. Web insights are data captured during online activity. This data drives better decision-making by tracking website traffic, understanding customer behavior, and measuring marketing campaigns’ effectiveness.  What Web Insights Can Reveal About Your Audience Like most business owners,…