What Is Marketing Technology And How Can It Help Your Business?

The business sector has undergone significant changes thanks to recent technological advancements. One of these changes is the shift from traditional marketing to digital marketing. Traditional marketing involves billboards and printed media, such as newspapers and magazines, whereas digital marketing uses social media and websites. Digital marketing has multiple benefits, including global audience reach, lower…

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Making ecommerce more efficient and successful 

 Ecommerce is becoming increasingly popular with consumers. Buyers are drawn to the accessibility of online shopping, where all you have to do is place your items in a cart and complete a swift checkout process; voila, you get your products in no time. Not long ago, ordering products, particularly from different areas of the world,…

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Retaining top talent is key to your business’ success

Undoubtedly, many employers would wish for the Great Resignation to become the Great Retention. However, recent research shows that workers have made up their minds regarding the current hiring market. Thus, employers must be aware that top performers could always walk out of their company’s door and do what it takes to drive employee satisfaction.…

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Legal Issues Faced by E-Commerce Sites in The Health Industry 

Online shopping turned out to be a lifesaver for both consumers and businesses during the COVID-19 pandemic. Shopper defrayal has been geared towards groceries, home décor, workplace equipment, and health products, to name but a few. According to Morgan Stanley’s industry model, e-commerce will continue to gain attention, even in nations where online shopping is…

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Why an eCommerce business is simply better 

eCommerce businesses are not new to people ―they’ve been on the market for a long time, and almost anyone can start their eCommerce enterprise with the right amount of research. However, if you don’t create a proper plan in order to maintain it, it’s most likely to lose it months after opening. At the same…

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Practical ways to streamline your company’s recruitment process

If you’ve directed a recruitment process before, you likely know how time-consuming it can be. And things get even worse with a bad hire, as you have to start looking for candidates again, and retraining a new team member will cost valuable time and money. This is why it’s imperative to get things right from…

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Create a healthy business in 2022 with these five practical tips

If you’re a business owner, you can boost employees’ efficacy and, consequently, profits by creating a “healthy” business strategy. You must track financial situations correctly, prioritise your employees’ safety, and care about their well-being.  For your company’s core values to be useful, everyone must revisit them regularly so that your firm’s policies and behaviours are…

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4 Tips to Get Started With Affiliate Marketing

Today, hundreds of business owners, independent producers, and online platforms leverage affiliate marketing to generate monthly revenue. Popular websites like the New York Times, NerdWallet, and Forbes utilize affiliate marketing to scale their online presence.Not to mention, Statista predicts businesses will invest $8.2 billion on affiliate marketing initiatives this year. That’s a 76% increase in…

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How Is Metaverse Innovating A New Virtual reality?

Since COVID-19, virtual reality applied in virtual offices is a must-have technology in real estate and other businesses because it has a positive effect on the mental well-being of their workforce. Virtual meetings or video conferencing have become more advanced. The Metaverse unlocks new options by creating a multi-virtual communication environment that allows users to…

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10 ECommerce CRO Success Case Studies

‍Conversions or CRO is everything and everywhere when it comes to eCommerce. A low conversion rate indicates that you are preventing potential customers from purchasing anything from you. This fact is a very petrifying proposition for a retailer or business in this digital world. Without a doubt, we know that you do not want alarming…

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